Besides the analysis of specific customer groups and the general customer satisfaction, the customer awareness study provides the ability to accurately assess the awareness of products, brands and communication goals.
As part of an awareness study, we determine the visibility / awareness of your products and services in a group of people from your focus customers. We use three processes that lead to the identification of brand awareness. The active brand awareness, brand awareness, the passive and the first mark.
At the first mark (top-of-mind) survey, all mentioned brands will be recorded. The aim of your business is of course to achieve very high proportions.
The active brand awareness (unaided recall) is based on the same question as before, but it's no longer about which product is called generally, but about which products come to the mind at first.
Passive brand awareness (aided recall) means all mentioned brands through support, for example by showing them a logo of the product.
Using the findings from the various surveys of the awareness study, we identify for you the different proportions of respondents from key target group. By the value of brand awareness within the awareness study the effectiveness of your advertising campaigns can be analyzed and any errors identified.