The advertising controlling stands in addition to the regular controlling loop in your company. Based on comparison of figures before and after your advertising campaigns, we analyze your operationalized advertising goals . This tool gives you the possibility of either an economic performance review, as well as to focus on the communicative success.
Our economic advertising controlling is based on the basis of a break-even analysis. Once your target-group-related. The customers are interviewed directly or evaluated by the response of direct marketing campaigns, which makes the advertising controlling to a direct connection between the ad and the purchasing decisions of customers
Within the control of the communicative success, which is also known as a recognition test, (see also Awareness), we determine whether an advertising contact, which the customer remembers, has occurred or not. For the similar oriented recall process, usually in the form of a day after recall test, we determine as a part of the adverstising controlling the memory of a specific advertising message.